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Role Description

The Director of Sales, BrainWatch U.S. is responsible for leading and driving the performance of the BrainWatch Point of Care (POC)‑EEG sales organization across the United States. This role identifies growth opportunities, expands market share, and ensures strong commercial execution through the leadership and development of the BrainWatch Account Executive team.

Key Responsibilities:

• Lead the BrainWatch Account Executive Sales team to achieve annual quota and growth targets.
• Ensure delivery of comprehensive go‑to‑market plans in partnership with Sales Leadership and Marketing.
• Oversee training, onboarding, and ongoing competency development for the BrainWatch sales team.
• Collaborate with EEG Regional Sales Directors and Field Sales to drive integrated clinical and commercial success.
• Develop and execute BrainWatch Annual Operating Plans, including:
  • BrainWatch Subscription sales
  • BrainWatch Headband utilization and Supplies
• Prepare and review annual, quarterly, and monthly sales forecasts.
• Provide timely feedback to Sales Leadership on emerging opportunities, customer trends, and competitive dynamics.
• Lead, mentor, and develop a high-performing sales team with a strong focus on clinical value, compliance, and customer success.
• Instill disciplined Salesforce CRM usage and accurate pipeline management.
• Set performance expectations, KPIs, and growth plans for individuals and teams.
• Build and scale the Account Executive team in alignment with commercial needs and strategic expansion.
• Foster a culture of accountability, innovation, commercial intensity, and customer excellence.
• Build and maintain strong relationships with key customers and Key Opinion Leaders (KOLs).
• Serve as the voice of the customer, actively representing customer needs, pain points, and opportunities to internal stakeholders.
• Leverage deep market intelligence to guide strategic investments and territory planning.
• Achieve BrainWatch sales quota and growth targets in assigned regions.
• Drive new business development and expand existing accounts to meet or exceed revenue targets, market share, and margin expansion.
• Regularly report to the Sr. Director-Sales Americas on progress, risks, and opportunities.
• Lead from the front in building a culture of operational discipline and continuous improvement.
• Embed strong daily management and problem-solving practices across the BrainWatch Account Executive sales team.
• Establish and lead consistent operating rhythms such as huddles, reviews, and KPI tracking.
• Close partnership on BrainWatch sales opportunities with EEG Regional Sales Directors and District Sales Managers.
• Collaborate and execute KOL, IDN, and GPO sales strategies with Corporate Accounts.
• Ensure seamless post-sale support and installation excellence with Field Service & Installation.
• Align go-to-market strategy excellence, campaigns, and product positioning with Marketing.
• Partner on recruiting, strategic and comprehensive talent planning, and performance management with Human Resources.
• Ensure alignment on compliance, product availability, and market-specific requirements with Regulatory Affairs and Quality.

Qualifications

• Bachelor’s degree in Business, Life Sciences, or related field; MBA preferred.
• Minimum of 10 years’ in MedTech sales, including Capital and Med-Device.
• 3-5 years of people leadership experience, managing diverse, geographically distributed sales teams.
• Proven success integrating commercial, clinical, and operational priorities in a dynamic growth environment.
• Experience in Point-Of-Care (POC) EEG desired.
• Experience with start-up business, or scaling new business within a larger organization.

Requirements

• Excellent verbal and written communication skills in English.
• Ability to engage effectively with senior leaders, customers, and cross-functional teams and partners across multiple countries and cultures.
• Strategic thinker with strong analytical, decision-making, and problem-solving skills.
• Ability to lead through ambiguity, drive clarity, and achieve results in fast-paced, complex environments.
• Strong leadership presence and demonstrated ability to develop and inspire teams.

Benefits

• Generous compensation and benefits packages including health benefits.
• 401k contribution.
• 7 paid holidays + 2 floating holidays of your choosing.
• Generous paid time off.
• Tuition reimbursement assistance program.
• Monthly commission guarantee for the first six months of employment.

Pay Transparency

We are dedicated to promoting transparency and fairness in our compensation practices. The compensation package includes a base salary of $65,000 USD per year plus an uncapped commission plan. Additionally, to support our new hires, we offer a monthly commission guarantee for the first six months of employment. Pursuant to the requirements of applicable State laws and regulations, the starting base salary for this position is $160,000 USD plus an uncapped variable commission plan.

EEO Statement

Natus Medical is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.