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Role Description

Swoogo’s marketing team is on the hunt for a Product Marketing Manager—someone who’s equal parts storyteller, strategist, and market detective. You thrive on translating product capabilities into clear, compelling narratives that resonate with real people.

• Own and drive the way Swoogo goes to market with AI based features
• Partner with product to translate technical product capabilities into value based messaging that drive sign-ups, activations, expansions, and customer value
• Partner with Demand Gen to create campaigns that tie product value to pipeline and revenue
• Contribute to positioning and messaging for Swoogo's Platform and AI-based Features, ensuring it resonates with our ICPs and differentiates Swoogo in the market
• Own product launches from end-to-end in collaboration with Product & Engineering, Sales, Marketing, and CX (positioning → messaging → sales enablement → measurement)
• Create sales enablement resources (key messaging, battlecards, sales decks, landing pages) that help our teams close deals faster and smarter
• Conduct market, competitive, and customer research to uncover insights that shape product roadmap and GTM strategy
• Translate technical features into compelling content (blog posts, web copy, videos, webinars) that highlight customer outcomes and product ROI
• Enable internal teams (Sales, CX, Marketing) with consistent, up-to-date product knowledge and competitive intelligence
• Build strong relationships with Product & Engineering teams to bring the voice of the market into roadmap decisions
• Design and optimize onboarding flows, freemium trials, or product tours to improve time-to-value
• Work with in-app engagement and messaging platforms (Appcues) to educate and convert users

Qualifications

• 3–5+ years of B2B SaaS product marketing experience, with hands-on involvement in AI
• Experience in the martech space
• Success supporting GTM motions for product launches and driving adoption post-launch
• Has supported a multi-product organization
• Strong storytelling skills—you can distill technical concepts into crisp, compelling messaging
• Experience creating sales enablement content that empowers teams to win
• Experience designing and optimizing onboarding flows, freemium trials, or product tours to improve time-to-value
• Familiarity with marketing and sales tools (Hubspot, Salesforce, Highspot, or equivalents)
• Track record of collaborating with Product, Sales, and Marketing to deliver results
• Excellent written and verbal communication skills; you can adapt tone and format to audience and channel
• Ability to manage multiple projects in a fast-paced, collaborative environment
• Comfort using market research, win/loss analysis, and data to guide strategy and decisions

Requirements

• Experience in the event technology space
• Familiarity with in-app engagement and messaging platforms (Appcues, Pendo, WalkMe, or similar)
• Familiarity with analyst relations and how to influence category leadership
• Experience supporting industry events
• Knowledge of project management platforms such as Asana or Notion