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Role Description

The Director, Marketing contributes to the calling of Medical Teams International by leading marketing and branding efforts, including strategy development, advertising, communications, public relations, direct response, digital/online initiatives, design, storytelling, videography, photography, copywriting, marketing research, events, and budgeting. This role will manage the Marketing team and external marketing vendors. The Director will lead efforts to inspire people to advocate for and donate to Medical Teams International's lifesaving healthcare work.

• Help lead the development of a unified brand strategy and implementation to drive donor awareness, engagement, and participation at scale.
• Lead the strategic marketing and branding initiatives in collaboration with the Chief Marketing & Mobilization Officer.
• Manage advertising efforts, including print, radio, TV, and online ads.
• Lead Media Relations efforts in line with the overall brand strategy.
• Lead creative development efforts, including branding, visual design, storytelling, copywriting, videography, photography, and managing external vendors.
• Oversee direct response efforts, including oversight of external vendors supporting direct response.
• Lead digital and online efforts, including the website, online advertising, blogs, social media, and other digital efforts.
• Manage fundraising support, such as the monthly donor program, special events, the annual report, collateral for the Philanthropy team, and more.
• Develop and manage the annual marketing budget ($2.5 million+).
• Ensure articulation of the desired organizational image and position.
• Ensure brand integrity, authenticity, and ethical storytelling across all platforms.
• Recruit, hire, train, evaluate, supervise, and lead staff, interns, and volunteers.
• Oversee key vendor relationships.
• Ensure smooth operation of the marketing department systems and procedures.
• Represent and lead the marketing components of industry partnerships.
• Work with Global Program leadership to build Medical Teams’ brand equity.
• Work closely with internal teams and departments to integrate storytelling and the supporter experience.
• Ensure programs and brand/marketing assets are aligned and accurately represented.
• In partnership with the Philanthropy team, responsible for donor acquisition, retention, and cultivation.
• Ensure the Safeguarding of program participants and employees.

Qualifications

• Bachelor's degree in Marketing or a related field or professional experience in a relevant field may be substituted on a year-for-year basis.
• Master’s degree in business (MBA) preferred.
• Minimum 10 years’ marketing experience with progressively increasing responsibility.
• Minimum 5 years’ experience managing direct reports.
• Experience executing multi-channel marketing campaigns.
• Leadership experience, with demonstrated skills in building high-performance teams.
• Non-profit fundraising experience preferred.
• 2 years’ experience in a director level marketing role preferred.
• Experience working in the humanitarian aid sector preferred.

Requirements

• Broad foundation of marketing and branding knowledge and skills.
• Strong leadership skills.
• Setting and achieving goals.
• Building and maintaining a high-functioning, high-performing work team.
• Mentoring, coaching, and developing team members.
• Commitment to positive relationships with staff, volunteers, vendors, program partners, and donors.
• Intermediate skills in Microsoft Word, Excel, Outlook, PowerPoint, and CRM; and Teams.
• Basic skills in Microsoft Excel, Publisher, and SharePoint; and Finance/Budgeting management software.
• Strong initiative, self-starter, proactive decision-making.
• Strong cross-group collaboration skills.
• Attention to detail and commitment to excellence.
• Aptitude for organizing tasks, managing time, and prioritizing projects.

Benefits

• Excellent Medical, Dental, and Vision Insurance.
• Flexible work schedule options.
• Life insurance & AD&D.
• Generous vacation time, sick leave, and up to 12 paid holidays per year.
• 401k retirement plan.
• Employee Assistance Plan.