• Build and manage Pardot workflows: engagement programs, automated rules, completion actions, and lead scoring/grading. • Build and maintain landing pages, forms, and email templates. • Collaborate with sales to ensure lead nurturing aligns with pipeline stages and SLAs. • Optimize scoring models to improve marketing-to-sales conversion. • Produce detailed campaign performance and attribution reports using Pardot and B2B Marketing Analytics. • Manage subscriber data, data extensions, and segmentation strategies. • Monitor campaign performance and deliverability; recommend optimizations. • Maintain platform configuration, user access, and compliance with data protection policies. (GDPR, CANSPAM, & CPPA) • Establish deliverability best practices, compliance standards, and governance frameworks for email. • Serve as platform owner responsible for release management, optimization, and roadmap planning. • Configure and maintain Sales Cloud including objects, fields, page layouts, validation rules, and process automation. • Implement workflows and automation using Flows (in partnership with Salesforce developers). • Manage integrations between Marketing Cloud/Pardot and Sales Cloud to ensure seamless data flow. • Perform data hygiene, deduplication, and ongoing CRM optimization. • Develop documentation, training materials, and conduct end-user training. • Ensure platform governance, data integrity, and adherence to best practices. • Manage campaign calendars, tracking, A/B testing, and analytics dashboards. • Work with internal and external stakeholders to support integrations, third-party tools, and API connections.