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Role Description

Join us as our 1st Lifecycle Marketer! You will:

• Own lifecycle strategy and execution across email, push, and in-app — from onboarding through reactivation
• Pioneer AI-native workflows and tooling to build marketing systems that are faster, smarter, and more personalized than what's possible with traditional approaches
• Operate independently, drive clarity where it doesn't exist, and shape a function from the ground up

Qualifications

• 4+ years or equivalent depth of experience owning lifecycle or CRM marketing in a high-growth environment
• Comfortable working with event-driven systems and product analytics tools (e.g., PostHog, Segment, Amplitude, Braze, Iterable, etc)
• Think in terms of behavioral triggers, segmentation, and measurable incremental impact - not just campaign sends
• Highly autonomous and thrive with high ownership in a small, fast-moving remote team
• Technically curious: comfortable with HTML-based email systems, component-driven frameworks, and willing to learn fast
• Have a builder's mindset toward AI: you see it as a core capability, not a buzzword, and you're eager to push the boundaries of what lifecycle marketing can look like when AI is deeply embedded in the workflow

Requirements

• Bonus: Managed or contributed to marketing automation migrations or major tooling evolutions
• Bonus: Intermediate SQL proficiency

Benefits

• Direct impact on millions of people’s ability to access credit
• High ownership with minimal bureaucracy
• Speed, learning, and impact are core values

Company Description

Kovo is transforming financial access for underserved Americans. We believe everyone deserves the opportunity for economic independence. Our innovative financial empowerment platform creates pathways to credit and financial inclusion, empowering individuals traditionally excluded from financial opportunities.

• We've scaled revenue 20x over the past three years
• Our revenue efficiency (revenue per employee) is benchmarked at the 99th percentile
• This is a venture-scale company that has started generating positive free cash flow early in its lifecycle
• Kovo is backed by Inspired Capital and Homebrew, along with founders and leaders from various notable companies