Role Overview

The Google Lead Specialist is a high-impact role responsible for planning, managing, and optimizing sophisticated paid search and video marketing campaigns to drive eCommerce client growth. This position requires a seasoned expert who can blend high-level strategic planning with tactical execution across Google Search, Shopping, PMAX, YouTube, and Demand Gen.

As a Lead Specialist, you are the bridge between strategy and execution. You will work closely with Growth Strategists to develop account roadmaps, provide expert service fulfillment, and serve as a trusted advisor to our clients. You will also play a pivotal role in mentoring junior team members, ensuring a high standard of quality and precision across the department.

Key Responsibilities

Google Ads Strategy & Execution

• Vision & Direction: Lead the implementation and management of complex campaigns across Search, Display, YouTube, Shopping, PMax, and Demand Gen.
• Strategic Alignment: Develop account strategies in collaboration with Pod Leads and Strategists to ensure in-platform efforts align with business-level client goals (e.g., new customer acquisition, aMER, and CAC targets).
• Optimization Cadence: Drive the direction of routine optimizations, including advanced bid adjustments, keyword refinements, audience segmentation, and rigorous A/B testing.
• Account Health: Maintain elite Quality Assurance (QA) standards through comprehensive annual audits and monthly light-touch health checks.

Client Management & Communication

• Trusted Advisor: Build and maintain strong client relationships, leading check-in calls to present test results, optimizations, and strategic recommendations.
• Data Insights: Transform complex data into clear, actionable reports that explain the drivers of performance and deliver key insights to the client.

Performance Monitoring & Reporting

• Deep Analysis: Utilize Google Ads, GA4, Looker Studio, and third-party tools (e.g., Triple Whale) to identify growth opportunities and inefficiencies.
• Budget Stewardship: Ensure budgets are meticulously optimized to maximize efficiency and prevent overspending.
• Actionable Documentation: Write routine reporting notes that summarize key insights and define clear next steps.

Process Optimization & Mentorship

• Efficiency Leader: Identify and implement new processes to increase team productivity and elevate service quality.
• Team Development: Mentor junior specialists, assisting them with campaign execution, performance tracking, and professional growth.
• Delegation: Effectively delegate foundational tasks to Support Specialists while maintaining accountability for the final output.

Required Skills and Qualifications

Technical Expertise

• Platform Mastery: Expert-level knowledge of Google Search, Shopping, Performance Max, Demand Gen, and YouTube.
• eCommerce Specialist: Strong proficiency with Google Merchant Center, Shopify, and automated bidding strategies. Experience with Datafeed Watch or Channable is a plus.
• Advanced Analytics: Highly skilled in GA4 and interpreting performance data from third-party attribution tools.
• YouTube Focus: As YouTube is our primary niche, experience with YouTube paid marketing and incrementality studies is a significant advantage.

Soft Skills

• Executive Presence: Confident and comfortable demonstrating performance measurement and strategic vision on calls with clientele and executives.
• Analytical Mindset: Ability to interpret complex data sets and translate them into clear, actionable optimizations.
• Precision & Organization: Meticulous about naming conventions, campaign structures, and meeting deadlines in a fast-paced agency environment.
• Collaborative Leadership: A proactive teammate who excels in a shared workflow and enjoys mentoring others.

Experience Requirements

• 3+ years of experience managing Google Ads campaigns, ideally within an agency setting.
• Proven track record of developing paid media strategies that scale eCommerce brands.
• Comfortable managing multiple Google Ads accounts with large monthly spend.
• Experience across a variety of eCommerce industry verticals (e.g. Automotive, Skincare, Sporting Goods, etc.)