• Collaborate with buyer and sales team to develop best-in-class category development strategies based on both qualitative and quantitative analysis • Develop actionable recommendations and plans to accelerate the growth of the Bars, Candy, and Cough categories, focusing on category and brand trends, assortment, shelving, promotional efficiencies, price elasticities, and shopper behaviors, leading to increased basket spend and total sales • Create and analyze planograms to evaluate space-to-sales and offer best-in-class merchandising recommendations • Continuously optimize the business by analyzing data, tracking performance, developing category reviews, and applying learnings while utilizing diverse data sources—including internal customer data, syndicated data, shopper insights, and market research—to address current business challenges, define trends, and identify new growth opportunities • Be an active contributor to joint business planning processes • Build and enhance reporting dashboards to drive strategic business decisions, streamline data mining processes and accelerate insights delivery • Manage reoccurring data reporting and develop key insights by analyzing business performance, promotional activities, and competitive dynamics • Be the category thought-leader/advisor for the customer and internal stakeholders.