• Work directly with the company’s Head of Product, Ads B2C as part of a new and growing B2C product team • Obsess over user experience, user motivation and conversion optimization • Keen understanding of how to deploy game mechanics to influence user behavior • Help to launch and optimize the soon-to-be-released version of our consumer app • Thrive in a lean startup environment • Highly data-driven (e.g. adept at using metrics, analytics and A/B testing to drive product decisions) • Strong vision and creativity (e.g. natural ability to generate ideas, think laterally to solve problems), but also... • Highly organized and pragmatic (e.g. can efficiently analyze tradeoffs, adept at prioritization and time management with limited resources and high uncertainty) • Create and maintain product roadmaps, feature backlogs and product documentation such as product requirements documents, user stories, use cases, user flows, logic flows, and functional specifications • Collaborate with executive leadership to identify opportunities for growth, innovation, and differentiation in the ad tech space