• Serve as a product leader across the Ads organization, driving and accelerating feature releases with a hands-on, execution-focused approach. • Create and maintain product roadmaps, feature backlogs, and product documentation including PRDs, user stories, use cases, user flows, logic flows, and functional specifications. • Translate product strategy into detailed requirements and user stories using tools like JIRA and Productboard. • Anticipate bottlenecks, manage escalations, make tradeoffs, and balance business needs against technical and resource constraints. • Conduct ongoing competitive analysis to continuously identify opportunities to improve user experience and differentiate our offerings in the ad tech space. • Collaborate with executive leadership — including the General Manager, Head of Operations, and Product/Engineering Leadership — to identify opportunities for growth, innovation, and differentiation. • Work closely with engineering and design teams to ensure high-quality execution and iteration. • Partner with the Operations team to productize back-end tools for delivery, analytics, and insights. • Work with data teams to productize ROI-positive targeting techniques and bring data-driven features to market.