• Own and improve Jiffy’s product analytics foundation, with Mixpanel as the primary tool for funnels, conversion analysis, and experimentation insights. • Lead event tracking standardization by defining a clean, consistent taxonomy, naming conventions, and event governance practices. • Drive completion of the Rudderstack migration by building detailed tracking specifications and partnering with engineering teams on implementation. • Ensure events can be tied historically where possible, enabling reliable trend analysis over time. • Build and maintain clear conversion funnels and key customer journeys across the ecommerce experience. • Support A/B testing and product experimentation by providing trusted measurement frameworks and analysis. • Enable self-service analytics for product and UX teams, reducing dependency on ad-hoc SQL and one-off reporting. • Partner cross-functionally with Product, Engineering, and Design to ensure analytics is actionable, adopted, and embedded into product development workflows. • When needed, combine behavioral insights with broader business reporting using tools such as Hex.