• Lead and Scale the Design Function • Build and mentor a high-performing design team spanning product design, visual design, and research. • Establish repeatable design processes that support rapid iteration. • Partner cross-functionally with Product & Engineering to shape roadmaps and define design requirements. • Build a culture of craft, critique, feedback, and collaboration. • Own the End-to-End Consumer Experience • Lead UX across our consumer app and business portal. • Improve activation, first purchase conversion, and repeat purchase behavior. • Conduct user research, usability tests, and data-informed discovery. • Translate qualitative + quantitative insights into clear design direction. • Build and Maintain a Unified Design System • Own the design system that powers Franki across mobile and web. • Drive consistency in components, interaction patterns, and UI standards. • Partner with Brand to align product visuals with our identity. • Ensure best practices around accessibility, responsiveness, and performance. • Design for a Cross-Platform Future (Mobile + Web) • Lead design for the expansion of our web platform experience. • Translate mobile-first patterns into scalable, performant web frameworks. • Support partner integrations and cross-platform behaviors. • Ensure coherence across consumer, business, creator, and partner surfaces. • Elevate Business & Creator Tools • Oversee UX for the Business Portal, Franki+ onboarding, analytics dashboards, and promotional tools. • Design intuitive tools for managing cashback, budgets, insights, and promotions. • Lead design for creator posting flows, templates, and content tools that increase quality and volume. • Simplify complex data into actionable, human-friendly interfaces.