• Drives sales with current customers for all POC, MDx, and Triage products, instrumentation, and services offerings within an assigned territory or list of named accounts • Meets equipment revenue targets • Grows menu for POC business by creating value for customers beyond features and price, and delivers solutions that meet customer needs • Maximize customer retention rates by ensuring customer satisfaction, executing customer touchpoint/call plan, territory management and is the single point of contact for all problem resolutions, and anticipates and defends against competitive threats • Builds productive and strong collaborative relationships with distribution partners to drive sales revenue and profitability • Provide timely and accurate sales forecasts, activity, account updates, and reports via CRM system; effectively manage sales pipeline from lead acquisition to contract signing by focusing and advancing customers through the sales process • Represents QuidelOrtho at trade shows and professional meetings