• Design and iterate on landing pages, homepage sections, content hubs, and campaign web pages • Craft persuasive page narratives — structuring content, messaging hierarchy, and calls to action that drive conversions • Execute on marketing briefs with a high standard of UI craft and visual polish • Design for multiple traffic sources — ensuring pages are effective whether visitors arrive via paid, organic, email, or social channels • Create wireframes, mockups, and high-fidelity prototypes in Figma • Collaborate with Marketing on A/B test variations, informed by conversion best practices and UX heuristics • Ensure mobile-first, responsive design across all web properties • Deliver clean, well-organised design specs for developer handoff • Over time, use analytics tools and user research insights to build evidence-based hypotheses for page iterations