• Design and optimize scalable operational workflows that improve visibility, efficiency, and execution across the mortgage marketplace • Build and enhance intelligence frameworks and dashboards that translate marketplace data into actionable insights for Sales and leadership • Analyze sales productivity, goal attainment, and funnel performance metrics to identify execution gaps and performance lift opportunities • Maintain and enhance sales force automation systems (e.g., CRM configurations, workflow rules, tracking structures) to strengthen accountability and operational rigor • Identify and implement automation opportunities, including AI-enabled solutions, to reduce manual effort and increase real-time decision support • Partner with Business Analytics to standardize data definitions and establish reliable, centralized sources of truth • Drive cross-functional adoption of operational improvements by translating insights into scalable process enhancements