• The Technical Sales Representative role creates awareness, education and demand for LATICRETE products. • Drive sales through distribution outlets, contractors, architects/designers, end users and builders by establishing lasting partnerships. • Conduct product knowledge training, including product usage demos (hands-on and PowerPoint). • Conduct business overview meetings, presentations, distributor success plan meetings, potential MVP meetings, project tracking meetings and opportunity planning meetings. • Help customers identify the best systems and products to meet their application needs. • Perform job site visits to provide technical support such as product installation training, gather information for product questions or concerns and document all information in Salesforce. • Develop a thorough Territory Business Plan to maximize opportunities and focus on development areas to ensure the territory meets or exceeds revenue targets. • Actively participate in social media groups and communications as appropriate with customers. • Regularly review and adjust the Territory business plan throughout the year as business needs change. • Work with internal departments to resolve issues such as shipping, production, etc. to ensure customer satisfaction. • Attend industry events such as trade shows, local and national professional organization events.