• Define and execute a forward-looking patient education and engagement strategy aligned with program, launch, and corporate priorities. • Build the patient field team operating model: territories, prioritization, coverage, engagement standards, reporting, and metrics. • Establish and maintain clear patient field team standards so every patient receives accurate, consistent, and appropriate education. • Translate clinical data and program strategy into scalable, accessible patient education frameworks. • Build, lead, and develop a high-performing national team of Patient Educators. • Set clear performance expectations and MBOs aligned with organizational objectives and monitor progress to goals. • Conduct field engagement and structured coaching to ensure quality, consistency, and impact. • Foster a culture grounded in empathy, accountability, compliance, collaboration, and continuous improvement. • Partner with Cogent Training Lead to develop and implement a best-in-class onboarding and continuous learning program for the Patient Educators. • Oversee execution of live and virtual education programs across SM and GIST communities. • Strengthen relationships within disease-specific and rare disease/oncology networks to enhance visibility and credibility. • Ensure education delivery is medically accurate, patient-friendly, and meets the highest standards of privacy, regulatory, and compliance requirements. • Compliantly partner with Patient Support Services, Marketing, Sales, Medical, and other key stakeholders to ensure aligned strategy and coordinated execution. • Capture and synthesize patient insights to inform program strategy, educational programming, and field enablement. • Contribute meaningfully to launch readiness and ongoing lifecycle management. • Define performance metrics and leverage analytics to optimize engagement effectiveness. • Partner with IT, Operations, PV. and Quality to build and manage audit-ready processes and compliant systems (e.g., CRM, AE reporting); ensure accurate CRM documentation and data integrity across team. • Continuously assess team execution and educational programming and implement enhancements to maximize impact.