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Role Description

This role involves leading all marketing efforts focused on acquiring and expanding credit union and bank partnerships while elevating LendKey’s overall brand presence and authority in the financial services ecosystem.

• Drive B2B Demand Generation & Pipeline Growth
• Build a Metrics-Driven Marketing Engine
• Own Corporate Brand & Market Positioning
• Lead PR, Thought Leadership & Industry Presence
• Enable Sales & Revenue Teams
• Lead & Develop the Marketing Team

Qualifications

• 8+ years of B2B marketing experience within financial services or fintech, ideally supporting lending solutions.
• Proven success building demand generation programs that drive measurable pipeline and revenue outcomes.
• Strong analytical mindset with experience defining KPIs, measuring marketing performance, and optimizing investment decisions.
• Experience leading brand positioning, PR, and industry visibility initiatives.
• Ability to translate complex financial or technical products into clear, compelling messaging.
• Experience managing and developing marketing teams and working cross-functionally with revenue organizations.
• Strong communication skills, executive presence, and organizational discipline.
• Experience managing agencies, vendors, and marketing technology partners.

Requirements

• Strategic in thinking and disciplined in execution.
• Comfortable operating in performance-driven environments with accountability to measurable outcomes.
• Able to balance long-term brand building with near-term pipeline generation.
• Confident engaging in executive-level discussions around marketing performance and ROI.
• Energized by elevating industry presence while driving business growth.

Benefits

• Competitive compensation, strong benefits, and a flexible work environment.
• The base salary range for this role is $150,000–$170,000, depending on experience, skills, and location.
• This role is also eligible for participation in LendKey’s annual bonus program, which is tied to company, team, and individual performance.