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Role Description

This role helps ensure that social media moments feel welcoming, genuine, and true to who we are.

• Support our organic social channels
• Maintain and update content calendars across Instagram, TikTok, and Pinterest
• Schedule posts and ensure content is tailored appropriately for each platform
• Help keep the behind-the-scenes workflow organized so the team can move quickly
• Monitor comments and conversations across Brooklinen’s social channels
• Respond where appropriate and route customer questions to our CX team when needed
• Help ensure Brooklinen shows up online in a way that feels warm, natural, and human
• Source user-generated content that reflects how people actually live with our products
• Keep an eye out for product mentions, cultural moments, and conversations where Brooklinen can participate naturally
• Flag creator or partnership opportunities and coordinate with PR when relevant
• Assist with weekly reporting and performance tracking across channels
• Help surface insights about what content resonates with our community

Qualifications

• 1–2 years of experience supporting social media or digital content for a brand
• Familiarity with Instagram, TikTok, and Pinterest
• Strong organizational skills and attention to detail
• An intuitive sense for how brands should participate in online conversations
• Curiosity about what people respond to culturally and creatively
• Someone who enjoys both the operational and creative sides of social media
• A collaborative, easygoing teammate who’s comfortable jumping in where needed

Requirements

• Part-time freelance role
• Approximately 15 hours per week
• Initial 3-month engagement, with the potential to extend based on business needs
• Remote, with occasional collaboration with the Brooklinen social and brand teams

Nice to Have

• Experience working with a DTC brand or within the home/interiors space
• Experience sourcing or working with user-generated content
• A personal interest in interiors, home, or the small details that make a space feel lived in

Company Description

Brooklinen was founded in 2014 with a simple belief: that comfort brings happiness. Today, we’re one of the largest soft goods brands in the U.S., designing products for the way people actually live at home, with a focus on elevated quality and accessible pricing.

• Our assortment, from sheets and towels to thoughtful additions for the modern bedroom, has earned more than 100,000 five-star reviews.
• Recognized by Architectural Digest, Good Housekeeping, Wirecutter, and more.
• As we continue to grow, we’re doing so thoughtfully and with intention, creating a place where people care deeply about their craft, their teammates, and the homes our products become part of.