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Role Description

GiveDirectly is seeking a strategic, highly analytical Director of Individual Giving to lead and scale revenue from individual donors (<$50K lifetime giving). Individual giving is a core growth priority for GiveDirectly.

• Own the strategy and performance of individual giving revenue, improving acquisition conversion, recurring giving, retention, upgrades, and donor lifetime value.
• Build and execute a clear, metrics-driven roadmap grounded in disciplined testing and performance analysis.
• Strengthen monthly giving and optimize key revenue moments, including year-end and emergency campaigns.
• Maintain a giving experience in line with GiveDirectly’s brand and voice.
• Design and launch a repeatable, scalable legacy giving program.
• Optimize the end-to-end donation experience — including landing pages, forms, checkout, payment options, and upgrade flows.
• Manage and develop Growth Managers with clear goals and operating cadence.

Qualifications

• 8+ years of experience in digital fundraising, growth, ecommerce, or product-led revenue roles, with clear accountability for acquisition and retention performance.
• Strong analytical skills and a track record of driving measurable results through structured testing, funnel optimization, and cohort analysis.
• Ability to build clear growth models (acquisition, conversion, retention, LTV) and translate them into focused quarterly priorities.
• Ability to create compelling content that engages, motivates, converts and retains donors across major channel types; email, web, social, and advertising.
• Experience hiring, managing, and developing high-performing teams in lean environments.
• Comfort partnering cross-functionally with Engineering, Product, Data, Marketing, and Fundraising Operations.
• Deep alignment with GiveDirectly’s mission and values is essential.

Requirements

• Location: Remote (U.S.-based preferred)
• Travel: ~3–4 trips annually
• Level: Director

Benefits

• A supportive team that works hard and cares hard
• A robust health benefits plan (exact details will vary by country)
• Flexible paid time off that staff is encouraged to take
• Allowances for desk set-up and learning and development

Compensation

• United States Base Salary: $128,000
• Bonus at Target Performance: 15% (~$19,200, with potential for upside)
• Estimated Total Compensation at Target: $147,200+
• United Kingdom Base Salary: £87,500
• Bonus at Target Performance: 15% (~£13,125, with potential for upside)
• Estimated Total Compensation at Target: £100,625+
• Kenya Base Salary: $101,221
• Bonus at Target Performance: 15% (~$15,183, with potential for upside)
• Estimated Total Compensation at Target: $116,404+