• Build and execute a comprehensive digital customer success strategy that delivers measurable impact on NRR, GRR, product adoption, and customer satisfaction. • Own the tech stack, align campaigns to customer segmentation and journey mapping. • Lead the integration of Totango with marketing automation tools to orchestrate multi-channel campaigns. • Develop and execute comprehensive one-to-many strategies including webinars, digital workshops, user communities, and knowledge base content. • Define success metrics and build reporting frameworks that demonstrate the business impact of digital CS initiatives.