• Collaborate with the marketing lead to finalize the content strategy and direction of content pieces needed to fulfill their goals. • Create authoritative knowledge base content pieces that present the client as an authority and follow all best practices to drive rankings and conversions. • Conduct desk research using credible technical and regulatory sources, which will be provided and shared by the client. • Conduct internal interviews with provided subject matter experts, which will include preparing short questions beforehand, booking and running interviews, and taking notes or arranging transcriptions with follow-up clarification as-needed. • Proofread and edit content to ensure accuracy, clarity, and consistency in messaging that aligns with the tone and brand.