• Serve as the client-facing programmatic digital media lead on account teams (usually comprised of an account lead, paid search lead & paid social lead) • Develop the strongest digital media plan across programmatic and direct partners based on client goals • Set-up & launch of programmatic media campaigns working across a variety of DSPs • RFP and select direct media partners across a variety of top publications • Oversee the RFP, launch, and post campaign stages with a variety of media publications • Coordinate with ad ops on ad trafficking in DCM, as well as guiding floodlight and tracking set up for net new advertisers • Monitor media in-flight campaign pacing, budgets, optimizations, and results, both in-flight and post buy • Troubleshoot trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors. Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs • Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client contact • Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms • Stay up-to-date with industry trends, best practices, and emerging technologies to ensure our marketing efforts remain innovative and impactful