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Role Description

We’re hiring a Senior Marketing Manager, Paid Social to own and scale our paid social ecosystem end-to-end. This role is built for an independent operator who can confidently manage high-spend, high-complexity Meta programs across dozens of brands—while also identifying and unlocking the next layer of growth within and beyond our existing channels.

• Serve as the in-house expert on Meta, owning strategy, execution, and optimization across multiple concurrent campaigns that directly drive enrollment and revenue.
• Design and run experiments, translating performance data into clear insights.
• Shape creative and media decisions that improve efficiency at scale.
• Play a key role in expanding impact through new placements, formats, audiences, or adjacent paid social platforms.
• Balance day-to-day execution with forward-looking channel and growth strategy.

Qualifications

• 5+ years of experience managing Meta (Facebook/Instagram) paid media campaigns, including ownership of high-spend, multi-campaign programs.
• Demonstrated experience designing and running structured A/B tests across audiences, creative, copy, formats, and placements—and applying learnings at scale.
• Strong analytical skills with the ability to synthesize insights into clear recommendations that influence strategy, creative direction, and investment decisions.
• Experience partnering closely with product marketing, design, and creative teams to translate performance data into effective assets.
• Excellent project management and prioritization skills, with the ability to manage complexity across multiple brands and initiatives simultaneously.

Requirements

• Hands-on Meta expert with deep experience running and scaling paid social campaigns in complex, high-spend environments.
• Thrives in high-volume, multi-campaign ecosystems and is highly detail-oriented without losing sight of the bigger picture.
• Ability to dig deep into performance metrics and translate data into clear implications for campaign strategy, creative direction, and efficiency.
• Strong critical thinker who designs clean experiments, evaluates tradeoffs, and draws sound, actionable conclusions.
• Comfortable owning work independently, setting direction within your scope, and sharing clear recommendations and insights with leadership.
• Values structure, documentation, and repeatable execution that enables scale across brands and channels.

Benefits

• Equity: Each full-time employee receives a stock option grant that vests over four years.
• Time off: Flexible paid time off plus 10 paid holidays.
• Flexible, remote work environment: Fully distributed team across the U.S., with regular team meetings and periodic in-person offsites.
• Health & wellness: Medical, dental, and vision insurance plans (premiums start at $0/month).
• 401(k): Company-sponsored retirement plan.
• Additional benefits shared during the hiring process.

Salary Range

The salary range for this role is $140,000 - $160,000 USD annually for candidates located in the San Francisco Bay Area. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, location, experience, qualifications, and other job-related considerations.

Our Core Values

• Focus on outcomes — students come first, always.
• Be trustworthy — deliver, be honest, have our backs.
• Be humble — we’re in this together.
• Be curious — continuous learning drives innovation.
• Be you — diverse thinking creates opportunity.