Drumline

The role involves actively managing email marketing and CRM programs for clients, focusing on maximizing customer retention, loyalty, and lifetime value through strategy, execution, and optimization across multiple brands. Responsibilities include leading ESP evaluation, ensuring legal compliance (GDPR, CAN-SPAM), crafting new customer journeys, and developing A/B testing plans.

The role involves assisting in the development and implementation of basic marketing automation, customer data, and loyalty marketing strategies, focusing on learning foundational principles to boost customer engagement and conversion rates. Responsibilities also include supporting senior team members in compliance, crafting new customer journeys, supporting A/B testing plans, and collaborating across internal teams.