Luigi Lavazza S.p.A.

The role involves managing existing national accounts to retain clients, increase profitable sales, and enhance brand awareness by developing tailored programs including branding, equipment recommendations, and training schedules. Responsibilities also include managing all aspects of customer programs like pricing and service, tracking contracts, and identifying new strategic national targets.

The Regional Sales Manager is responsible for maintaining and growing the availability of Lavazza products within an assigned territory, driving improvements in customer site conditions while delivering assigned goals. This involves developing annual business plans for customers, gaining new distribution through outreach, and monitoring distributor performance.