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Role Description

The Marketing Campaign Analytics Manager resides within Campaigns & Programs and reports to the Analytics Team. Campaign Analytics delivers analysis, insights, and recommendations on campaign and program performance on both a proactive and reactive basis using a range of analysis techniques to inform and optimize our marketing tactics. This is a highly visible role that requires strong project management, reporting proficiency, and strategic data analysis. The ideal candidate will be a team player focused on data analytics and marketing campaign/program optimization to substantially impact pipeline, progression, and deal closure.

• Provide business intelligence to help understand trends and patterns, identify gaps and opportunities, and make data-informed decisions.
• Provide campaign performance analysis by collecting and analyzing data, developing insights, creating visualizations, and delivering monthly analytic packages to stakeholders.
• Track proof of campaign performance/execution through Salesforce dashboards, PowerBI, Excel, and email readouts.
• Expert in Excel, able to manipulate large datasets, create pivot tables, review datasets, implement complex searches/formulas, and provide analytical recommendations based on the information gathered.
• Performance analysis based on statistical analysis (e.g., descriptive analysis, inferential analysis, predictive analysis, prescriptive analysis, exploratory data analysis (EDA), and causal analysis, utilizing basic methods like mean, standard deviation, regression, hypothesis testing, and sample size determination).
• Work in an agile environment, make decisions, and complete reporting and ad hoc requests on time and without assistance.
• Requires a self-starter with strong experience in organization, communication, execution, and accuracy.

Qualifications

• Bachelor’s degree in marketing, business, or related discipline (preferred)
• 6+ years’ experience in a marketing or sales role, planning and actioning multiple complex marketing programs, including budget management
• Data Analysis: Ability to manipulate and interpret large data sets to identify trends, insights, and actionable recommendations.
• Critical Thinking: Assess campaign performance and pinpoint areas of improvement.
• Data Analytics/Visualization Tools: Proficiency in platforms like Adobe Analytics, Salesforce, Marketo, Excel, PowerBI.
• Expert experience in Microsoft Excel is a must, and experience using various statistical analysis techniques.
• Campaign Metrics and KPIs: Deep understanding of metrics like ROI, LTV, Cost Per Sale, Conversion Rates, Lead Generation metrics, and Pipeline performance, etc.
• Strong interpersonal, facilitation, and project management skills
• Rapid learner who thrives in a fast-paced, high-growth environment
• Strong written and verbal communication skills
• Data-driven mindset with attention to detail, producing accurate and creative work
• Strong collaborative and problem-solving skills to execute marketing programs in support of achieving SMART business objectives while keeping a positive attitude
• Experience building reports and dashboards in Salesforce.com and experience using Power BI
• Strong project management and organizational skills; ability to successfully juggle multiple projects and effectively prioritize tasks

Requirements

• Compensation information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
• Location Based Pay Ranges:
• $103,711 - $138,281 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, WY
• $108,896 - $145,195 in these states: CO, HI, MI, MN, NC, NH, NV, OR, RI
• $114,082 - $152,109 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, WA

Benefits

• Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.