Providing healthcare companies with high quality, actionable data on doctors, facilities, insurance plans, costs, & more
Product Marketing Lead
Location
United States
Posted
11 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
This role involves defining and refining Candor’s category story and differentiation, developing segment-specific messaging, and translating technical infrastructure into clear economic and strategic value.
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Positioning & Narrative
- Define and refine Candor’s category story and differentiation
- Develop segment-specific messaging for payers, digital health companies, and healthcare IT platforms
- Translate technical infrastructure into clear economic and strategic value
-
Sales Enablement
- Own core pitch decks and segment variations
- Build ROI frameworks and business case materials
- Develop competitive positioning and objection handling
- Partner with sales on strategic enterprise deals
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Product Launches
- Lead go-to-market strategy for new features and capabilities
- Craft launch messaging, collateral, and campaigns
- Ensure tight alignment between product roadmap and market narrative
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Customer Storytelling
- Turn customer outcomes into compelling case studies
- Quantify impact across accuracy, compliance, operational efficiency, and navigation outcomes
- Develop proof points that accelerate enterprise sales cycles
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Market Education
- Contribute to thought leadership across AI in healthcare, network adequacy, and provider intelligence
- Support conference presence and executive visibility
- Elevate Candor’s brand as infrastructure for the AI era of healthcare
Qualifications
- 5-10 years of product marketing experience in B2B SaaS
- Experience selling into healthcare payers strongly preferred
- Ability to translate complex technical platforms into compelling business value
- Strong written and verbal communication skills
- Comfortable operating in a fast-moving, ambiguous environment
- High ownership mindset and bias toward action
Requirements
- Experience in Medicare Advantage or healthcare data infrastructure
- Experience supporting enterprise sales motions ($100k–$1M+ deals)
- Background in AI-native or analytics platforms
Job Requirements
- 5-10 years of product marketing experience in B2B SaaS
- Experience selling into healthcare payers strongly preferred
- Ability to translate complex technical platforms into compelling business value
- Strong written and verbal communication skills
- Comfortable operating in a fast-moving, ambiguous environment
- High ownership mindset and bias toward action
- Experience in Medicare Advantage or healthcare data infrastructure
- Experience supporting enterprise sales motions ($100k–$1M+ deals)
- Background in AI-native or analytics platforms
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