• Lead paid DSP and social strategy, development, and execution to scale Kraken's growth globally. • Manage and optimize user acquisition campaigns to achieve CAC and payback goals across each of our priority geos and customer segments. • Monitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement. • Effectively manage a multi-million dollar monthly performance marketing budget • Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition within paid search. • Collaborate with cross-functional teams, including creative, data analytics, product marketing and regional growth to align on campaign goals and strategies.