Clio - Cloud-Based Legal Technology
Transforming the legal experience for all.
Senior Demand Generation Manager, Enterprise
Performance MarketingPerformance MarketingFull TimeRemoteTeam 1,001-5,000Since 2008H1B No SponsorCompany SiteLinkedIn
Location
New York
Posted
45 days ago
Salary
Not specified
Bachelor Degree7 yrs expEnglish
Job Description
• Partner with the Senior Director of Enterprise Marketing to develop and execute the comprehensive demand generation strategy for the enterprise segment, directly aligning with Clio’s revenue targets.
• Build and execute integrated campaigns to drive top-of-funnel awareness and Marketing Qualified Leads (MQLs) from enterprise accounts.
• Launch and scale Account-Based Marketing (ABM) and intent-based programs targeting key industries and segments within the legal space.
• Optimize paid, content, and partner marketing channels for longer enterprise sales cycles.
• Analyze all aspects of the enterprise marketing funnel, identify areas for improvement, and implement strategies to capitalize on these opportunities.
• Collaborate with Sales and RevOps to measure marketing’s impact and report on performance.
• Partner closely with the marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals.
Job Requirements
- 7+ years of experience in a B2B SaaS, demand generation-focused marketing organization.
- Proven success in executing enterprise go-to-market (GTM) strategies.
- Experience managing campaigns for long, complex sales cycles with multiple stakeholders (e.g., legal, IT, procurement, security).
- Excellent analytical skills and deep experience measuring data-driven marketing programs.
- Strong communication, project management, and writing skills, with an ability to translate technical value into business impact.
- Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders.
- Serious bonus points if you have:
- Prior experience in LegalTech.
- A strong understanding of legal or compliance buyer personas, including AMLaw150 and large law firms.
- Background in marketing AI-enabled platforms or tools.
- Hands-on experience executing Account-Based Marketing (ABM) strategies.
- Familiarity with Salesforce and Looker.
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
- Flexible time off policy, with an encouraged 20 days off per year.
- EAP benefits for you and household members, including counseling and online resources
- 401k matching and Child Education Savings
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
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