• Own, develop and evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social • Build and manage campaigns for lead generation, ABM, retargeting, and product-led growth • Recommend budget allocation and reallocation based on performance, seasonality, and business priorities • Drive MQLs, SQLs, and pipeline contribution, not just traffic • Partner with Sales and RevOps to ensure strong lead quality and attribution • Optimize toward CPL, CAC, conversion rate, and pipeline velocity • Build, launch, and manage campaigns end-to-end across platforms • Own campaign structure, targeting, bidding strategies, budgets, and pacing • Continuously optimize for CPL, conversion rate, lead quality, and scale • Conduct in-depth keyword research to identify high-intent, high-ROI opportunities • Write, test, and refine ad copy across search, social, display, and video formats • Partner with Product Marketing to improve landing page performance • Monitor competitor PPC activity to inform keyword, creative, and bidding decisions • Own paid media measurement across platforms, analytics tools, and CRM • Manage paid media programs across multiple brands with distinct ICPs and funnel motions.