• Own end-to-end commercial and revenue analytics for the VIP consumer segment, including trading activity, volumes, revenue contribution, engagement trends, and client lifecycle analysis (activation, growth, churn risk, reactivation). • Identify and quantify revenue expansion opportunities across regions, product lines (Spot, Derivatives, Earn, new launches), and client cohorts (AUM tiers, behavior, tenure, activity patterns). • Act as a sales enablement partner to the relationship management team, translating data into actionable insights that improve client conversations and commercial outcomes. • Convert analysis into client-level talking points, cross-sell and upsell opportunities, targeted outreach lists, and performance narratives for relationship managers. • Support relationship managers with pre-campaign, in-campaign, and post-campaign analysis to assess impact and optimize execution. • Proactively surface commercial opportunities within the VIP client base, including underserved products, dormant or declining activity, and regional or cohort-specific growth pockets. • Partner with VIP Leadership, Strategy and Product to design and evaluate targeted incentives and cohort-specific campaigns, assessing effectiveness and ROI. • Build and maintain performance analytics covering VIP portfolio health, relationship manager effectiveness and coverage, and client engagement and responsiveness. • Deeply understand team workflows, operating models, and tools to identify data gaps and proactively build reporting that enables better decision-making. • Contribute to strategic initiatives such as VIP segmentation evolution, coverage model optimisation, and go-to-market strategies for VIP clients.