Go-to-Market Systems Lead
Location
United States
Posted
16 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
This is a corporate-level individual contributor role responsible for owning the strategy, administration, and evolution of the Sales and Marketing technology stack. You will ensure that commercial systems are reliable, integrated, and trusted sources of insight across the full customer lifecycle. This role acts as the connective tissue between sales, marketing, finance, and delivery—turning systems into signal and supporting pipeline rigor, forecasting accuracy, renewal predictability, and executive decision-making.
This role is ideal for someone who thrives at the intersection of technology, data, and commercial strategy—someone who can balance system governance with usability, and who takes genuine ownership of making the tools that revenue teams depend on work better every day.
How you’ll help
-
Systems strategy and administration
- Own the end-to-end strategy and administration of the Sales and Marketing technology stack, including Salesforce, marketing automation platforms (e.g., Marketo), and related tools
- Govern system architecture, permissions, workflows, automations, and change management to ensure stability and scalability
- Evaluate, implement, and optimize tools that support prospecting, outreach, quoting, customer intelligence, and lifecycle management
- Maintain data integrity and hygiene across accounts, contacts, opportunities, subscriptions, and renewals
- Integrate marketing automation, sales execution, and delivery data to create a unified, end-to-end view of the customer lifecycle
-
Reporting and insights
- Develop and maintain dashboards for forecasting, pipeline health, territory performance, and renewal risk
- Track and report on key commercial health metrics including stage conversion, forecast variance, renewal predictability, and pipeline velocity
- Enable leadership with clear, consistent, and trusted reporting that supports planning, prioritization, and strategic decision-making
- Partner with Marketing to ensure lead flow, attribution, and campaign data align with downstream revenue and renewal outcomes
-
Cross-functional partnership
- Partner closely with sales, marketing, finance, and delivery teams to understand commercial workflows and translate business needs into system solutions
- Drive adoption of systems and reporting tools through training, documentation, and ongoing enablement
- Identify gaps, inefficiencies, and opportunities across the commercial technology landscape and proactively recommend improvements
- Work on ad hoc projects and strategic initiatives as applicable
Qualifications
- 4+ years of experience managing sales and marketing systems, revenue technology, or commercial operations
- Hands-on experience with Salesforce (administration or advanced user) and at least one marketing automation platform (Marketo, HubSpot, Pardot, or similar)
- Strong understanding of consultative sales cycles and subscription or renewal-based revenue models
- Proven ability to balance system governance with usability and end-user adoption
- Analytical mindset with strong dashboarding, reporting, and data storytelling skills; experience with business intelligence tools a plus
- Comfortable operating cross-functionally with sales, marketing, finance, and delivery stakeholders
- Strong attention to detail and a commitment to data quality and process rigor
- Ability to manage competing priorities and operate effectively with ambiguity in a fast-paced, evolving environment
- Bachelor’s degree in Business, Information Systems, Marketing, or a related field preferred
What you can expect
- Excellent insurance options, including medical, dental, and vision plans; company-paid life insurance; company-paid long- and short-term disability insurance; paid parental leave; and medical and dependent-care flexible spending plans.
- A flexible time off (FTO) program that provides paid time off, with manager approval, while fulfilling your work obligations and ensuring proper coverage of your responsibilities.
- A 401(k)/RRSP plan with a 3% employer match.
Job Requirements
- 4+ years of experience managing sales and marketing systems, revenue technology, or commercial operations
- Hands-on experience with Salesforce (administration or advanced user) and at least one marketing automation platform (Marketo, HubSpot, Pardot, or similar)
- Strong understanding of consultative sales cycles and subscription or renewal-based revenue models
- Proven ability to balance system governance with usability and end-user adoption
- Analytical mindset with strong dashboarding, reporting, and data storytelling skills; experience with business intelligence tools a plus
- Comfortable operating cross-functionally with sales, marketing, finance, and delivery stakeholders
- Strong attention to detail and a commitment to data quality and process rigor
- Ability to manage competing priorities and operate effectively with ambiguity in a fast-paced, evolving environment
- Bachelor’s degree in Business, Information Systems, Marketing, or a related field preferred
- What you can expect
- Excellent insurance options, including medical, dental, and vision plans; company-paid life insurance; company-paid long- and short-term disability insurance; paid parental leave; and medical and dependent-care flexible spending plans.
- A flexible time off (FTO) program that provides paid time off, with manager approval, while fulfilling your work obligations and ensuring proper coverage of your responsibilities.
- A 401(k)/RRSP plan with a 3% employer match.
Related Guides
Related Categories
Related Job Pages
More Financial Planning and Analysis Jobs
Red Rabbit is seeking a highly organized, detail-oriented Bookkeeper to join our Finance Team. This role supports the day-to-day financial operations of a growing, multi-state organization and plays a critical role in maintaining accurate records and ensuring timely reporting. Th...
FP&A Analyst focusing on Go-to-Market financial planning
Finance Director – Worldwide Channel, Partner & Alliances
ZscalerWe make it easy to secure your cloud transformation. Get fast, secure, and direct access to apps without appliances.
Finance Director providing strategic financial leadership for Worldwide Channel at Zscaler
STAR Acumatica Consultant
BlythecoAward-winning ERP & CRM partner. Guiding strategic business transformation through implementation, consulting, & support
Utilize your skills and expertise in a whole new way! We're looking for sharp accounting and finance, manufacturing, supply chain, and computer information systems professionals to join our Professional Services Delivery Team. If you have experience with another ERP product, have...