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Role Description

We are seeking a motivated and results-driven Director of Commercial Bus Sales to support and grow our bus and specialty vehicle business across the United States. This role focuses on developing dealer relationships, identifying new sales opportunities, and supporting customers throughout the sales process.

• Develop and manage relationships with dealers, fleet operators, municipalities, and commercial customers
• Identify new sales opportunities and grow existing accounts within the assigned territory
• Promote and sell buses and specialty/commercial vehicles to meet or exceed sales targets
• Conduct product presentations, demonstrations, and customer meetings (in-person and virtual)
• Collaborate with internal teams (sales support, operations, service, and finance) to ensure smooth order processing and delivery
• Maintain accurate sales forecasts, customer records, and activity reports in CRM systems
• Monitor market trends, competitive activity, and customer needs to inform sales strategies
• Be the subject matter expert for state and local specifications for buses in the assigned territory
• Coordinate bid and government sales channels for large opportunities
• Attend industry trade shows, dealer events, and customer visits as required

Qualifications

• Experience in bus, specialty vehicle, commercial auto, truck, fleet, or heavy equipment sales preferred but not required
• Proven success in B2B or territory-based sales
• Strong communication, presentation, and negotiation skills
• Ability to manage a large geographic territory and work independently
• Comfortable with frequent travel (typically 40–60%)
• Proficiency with CRM tools, Microsoft Office, and virtual meeting platforms
• Valid driver’s license (CDL with passenger endorsement preferred)

Requirements

• Bachelor’s degree in Business, Marketing, or a related field preferred, or equivalent sales experience

Key Competencies

• Relationship builder with a customer-focused mindset
• Self-motivated and goal-oriented
• Strong organizational and time-management skills
• Ability to learn technical product information quickly
• Professional, dependable, and adaptable

Compensation & Benefits

• Competitive base salary plus commission or incentive plan
• Company vehicle or vehicle allowance (if applicable)
• Travel and expense reimbursement
• Health, dental, vision, and retirement benefits
• Paid time off and holidays