• Continuously monitor industry news, analyst research (Gartner, Forrester), buyer signals, and competitor activity to track market dynamics and emerging trends • Curate and distribute timely market and competitive insights via internal channels, newsletters, and executive-ready summaries • Translate market shifts and analyst insights into actionable implications for positioning, product strategy, and GTM planning • Lead competitive intelligence across platforms (Crayon, Qualitate, Salesforce), synthesizing messaging, pricing, product, and feature updates • Own and maintain competitive battlecards, dashboards, and intelligence repositories to ensure accuracy and field usability • Manage and evolve the Win/Loss program, including interview design, stakeholder alignment, analysis, and insight dissemination • Conduct quarterly field surveys and analyze sales feedback to identify perception gaps, risks, and competitive opportunities • Attend key industry and competitor events; deliver rapid analysis of announcements, positioning shifts, and market impact • Embed intelligence into sales enablement, onboarding, executive briefings, and major company events • Serve as program owner and administrator for all market and competitive intelligence tools, ensuring adoption, data integrity, and cross-functional impact