About Resi Resi is the marketing operating system for multifamily. Our platform centralizes websites, content, data, and integrations into a single connected ecosystem that powers the entire renter journey. From high-performing websites and digital marketing to real-time data connections and analytics, Resi helps property operators modernize their marketing and turn insights into measurable growth. What You’ll Do We’re looking for a founding Product Marketing Manager who will shape our product-centric go-to-market strategy and help define how Resi is understood, valued, and adopted as we scale. This role sits at the intersection of product, marketing, and sales, shaping how complex capabilities turn into clear stories that accelerate pipeline and stick in real customer conversations. This person will become a product and platform expert, deeply familiar with the details that make Resi different, and skilled at deciding which of those details matter most in the market. They’ll influence how we show up across marketing channels and sales motions, translating strategy into messaging, enablement, and content that drives momentum. The ideal candidate brings strong product marketing instincts and a creative edge. They’re curious, hands-on, and energized by turning ideas into something that actually lands. They value craft and are motivated by impact, with a clear focus on helping the business move faster and smarter. Product Positioning & Messaging Develop clear, differentiated positioning for each product and feature, articulating value in a way that resonates with our audiences. Continuously refine messaging based on customer feedback, competitor insights, and performance data. Ensure consistent narrative across all marketing, sales, and product materials. Product Storytelling & Translation Become a deep expert in the platform, its capabilities, and the technical details that make it unique. Translate product functionality into stories that clearly demonstrate value and impact for our customers. Create product briefs, feature summaries, and campaign narratives that bring the platform to life across internal and external channels. Develop creative concepts and designs that visually express product stories across the website, sales enablement materials, and marketing campaigns. Partner closely with product to maintain a feedback loop, documenting updates, releases, and enhancements, and sharing them across GTM teams. Sales & Enablement Support Develop and maintain product one-sheets, decks, and talk tracks that equip the sales team to communicate product value effectively. Translate platform updates into use cases and benefits tailored to key customer segments. Gather feedback from the field to inform ongoing product and messaging improvements. Go-To-Market & Launches Partner with product, marketing, and sales to plan and execute new product launches and major updates. Coordinate messaging, audience insights, and enablement materials to ensure internal alignment and external clarity. Support marketing in integrating product narratives into channel campaigns, content, and event activations. Work closely with the marketing team to ensure campaigns reflect accurate product value and positioning. Provide strategic input on how to integrate product stories and proof points across acquisition and retention channels. Market & Competitive Intelligence Maintain a strong understanding of our market landscape, customer needs, and competitive positioning. Surface insights that inform product roadmap discussions and GTM strategy. Identify emerging multifamily marketing trends to strengthen product roadmap and positioning. What You Bring