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Role Description

The Lifecycle Marketing Specialist owns the post-purchase communication journey for our largest live and virtual events. From enrollment to event day, this role ensures every client is informed, prepared, and fully engaged. This is not a basic email marketing role.

• Design and execute multi-phase communication strategies across email, SMS, messaging platforms, and client portals.
• Build advanced audience segmentation based on purchase behavior, source, timing, and engagement history.
• Develop structured communication “flight plans” that guide clients from enrollment to attendance.
• Implement dynamic messaging logic and suppression rules to increase engagement while preventing over-communication.
• Ensure all messaging reflects Tony Robbins brand standards and transformational impact.
• Manage 4–6 concurrent event campaigns with competing deadlines and complex dependencies.
• Build, QA-test, schedule, and monitor workflows in Salesforce Marketing Cloud, HubSpot, or similar platforms.
• Track approvals, timelines, and deliverables using systems such as Asana and Slack.
• Oversee translation and localization workflows when required.
• Anticipate bottlenecks and adjust timelines proactively to meet event deadlines.
• Serve as the operational hub between Sales, Marketing, Creative, IT, Logistics, and Client Service teams.
• Create detailed project briefs outlining messaging objectives, audience segments, and calls to action.
• Manage stakeholder approvals while maintaining clarity and forward momentum.
• Ensure alignment between communication strategy and operational realities.
• Analyze performance metrics including open rates, click-through rates, scheduling conversions, and attendance trends.
• Identify patterns and refine segmentation and cadence to improve results.
• Contribute to reducing client service tickets through proactive communication strategy.
• Continuously optimize workflows to increase efficiency and engagement.
• Document best practices and build scalable communication systems.
• Support enhancements to CRM and automation tools.
• Improve operational precision across campaigns.

Qualifications

• 3–6+ years in lifecycle marketing, CRM campaign management, event communications, or similar roles.
• Experience managing multi-channel campaigns at scale.
• Proficiency in Salesforce Marketing Cloud, HubSpot, or comparable platforms.
• Experience with project management systems such as Asana.
• Strong analytical and reporting skills.
• Excellent written and verbal communication skills.
• Experience with multilingual communications is a plus.
• Ability to manage multiple priorities in fast-paced environments.

Requirements

• Mission-Driven: Deeply aligned with creating measurable transformation.
• Operational Architect: Thinks in systems, workflows, and segmentation logic.
• Strategic & Analytical: Uses data to guide decisions and improve performance.
• Detail-Oriented Executor: Maintains excellence across multiple concurrent campaigns.
• Cross-Functional Leader: Brings clarity to complex stakeholder environments.
• Calm Under Pressure: Thrives during intense event cycles.
• Proactive Problem-Solver: Anticipates challenges and acts decisively.
• Growth-Minded: Always seeking smarter, more scalable solutions.

Application Instructions

• Complete the SPARKHIRE video interview introducing yourself and sharing your experience.