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Role Description

This role involves enhancing the pipeline of Sales Qualified Leads (SQLs) and contributing significantly to the brand's market reach and impact.

• Own the SQL number; define SQL criteria with Sales and report progress clearly.
• Build and run experiments across various channels including paid, SEO, and email.
• Manage paid acquisition efforts in platforms like Google Ads and LinkedIn.
• Develop and optimize WordPress landing pages and conversion funnels.
• Conduct SEO audits and create content that targets potential customer inquiries.
• Implement lifecycle marketing strategies to nurture leads to qualified conversions.
• Maintain analytics tracking and develop dashboards to understand performance.
• Model budget forecasts and reallocate resources toward effective strategies.
• Document processes and share insights to elevate team performance.

Qualifications

• 5+ years of experience in B2B growth or demand generation.
• Demonstrated success in meeting cost-per-SQL and pipeline goals.
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, and GA4.
• Proficiency in WordPress and using Gravity Forms for landing page creation.
• Strong understanding of marketing attribution models and funnel metrics.
• Advanced skills in data analysis, spreadsheet management, and communication.

Benefits

• Competitive Salary based on experience.
• Flexible remote work from anywhere within US time zones.
• Quarterly profit-sharing to reward your contributions.
• Tech stipend of $2,000 upon hire and a $2,000 refresh every two years.
• Opportunities for professional growth and skills development.