• Serve as the subject matter expert and primary point of contact for brand governance, standards and brand-related inquiries. • Develop, maintain and evolve brand guidelines, frameworks, and standards; review and approve branded messaging and visual assets. • Support and participate in Belden’s brand transformation initiatives, including planning and implementation. • Contribute to the evolution of brand architecture with connected brands and portfolio alignment across products and solutions. • Collaborate with business and marketing partners on product and solution launches, serving as the brand expert for naming, branding and trademark considerations. • Manage Belden’s trademark portfolio, including applications, renewals, compliance and communication. • Partner with Legal to monitor and address trademark infringements and protect Belden’s intellectual property and brand equity. • Mitigate brand and reputational risk through proactive monitoring of online and offline brand usage. • Manage and collaborate with external agencies to own brand research. • Translate brand research and performance insights into actionable guidance for brand standards, messaging frameworks, and brand investment priorities. • Develop and support strategic brand-building, multi-channel marketing campaigns. • Partner with the Digital Transformation team to develop and manage a cohesive web domain strategy for current and future Belden domains. • Educate and train employees, partners, and agencies on proper brand usage and governance practices. • Develop tools and resources that enable efficient, compliant brand execution across the organization.