• Own the end-to-end development of product features that improve member follow-through from personalized recommendations to taking action and staying engaged with support. • Define problem statements, hypotheses, and success metrics by synthesizing member feedback, clinical and customer input, usage data, and market research. • Lead the creation of product briefs, requirements, user stories, and acceptance criteria that tie back to clear goals and enable high-quality delivery. • Partner with Design and Engineering to drive discovery and delivery, including leading design reviews, planning sessions, and sprint ceremonies. • Own a prioritized backlog and quarterly roadmap for your feature area, making trade-offs between impact, effort, risk, and dependencies. • Define instrumentation needs and partner with Data to analyze funnels and performance, using insights to drive iteration decisions, including experiments (A/B tests, pilots). • Lead or partner on user research (interviews, usability testing, concept tests) and translate learnings into actionable product improvements. • Drive cross-functional launch planning for new features and enhancements, partnering with Marketing, Customer Success, Clinical, and Operations to ensure internal readiness, clear communication, and post-launch monitoring. • Create and maintain decision-driving documentation, such as product briefs, PRDs, FAQs, internal enablement materials, release notes, and post-launch readouts. • Ensure quality and safety by incorporating accessibility, privacy, security, and clinical quality considerations, proactively partnering with clinical and compliance teams where needed. • Stay current on the mental health and digital health landscape and bring competitive insights into roadmap prioritization.