• Lead the strategic launch and lifecycle marketing for your assigned product(s). • Act as the primary project owner for product launches, creating and managing the cross-functional roadmap. • Establish and maintain the "connective tissue" between departments. • Develop and refine differentiated messaging that resonates with complex healthcare personas. • Design and execute full-funnel campaigns, from top-of-funnel thought leadership to bottom-of-funnel sales tools. • Equip the sales and account management teams with internal playbooks, pitch decks, battle cards, ROI calculators, etc. • Conduct deep-dive research on the PACE landscape, regulatory shifts, and the competitive landscape. • Work with Client Delivery and Account Management to showcase powerful testimonials, case studies, and proof points.