A future where everyone can be an entrepreneur.
VP, International Marketing & GTM
Location
United States
Posted
12 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
Squarespace is looking for a marketing leader to create and guide the strategic direction and operational execution of our international expansion. The team you build will work cross-functionally to evaluate, launch, and develop new markets. You will drive product adoption and marketing strategy, growing Squarespace’s global presence in a thoughtful and scalable manner.
- Create high-impact local channel strategies and execute holistic marketing plans in partnership with marketing channel owners and agencies
- Evaluate, plan and launch Squarespace’s entry into new countries and languages, including leading market research and product/market fit tests
- Craft tailored product positioning and messaging that will resonate with key audiences
- Determine the optimal team structure, including potential agency partners, and grow the team for success in new markets
- Drive growth and impact across all major international KPIs: customers, revenue, conversion, marketing ROI, LTV, and retention
- Contribute to the Product roadmap for each country and language by providing insights, market research, and data to drive prioritization
- Maintain current knowledge of local cultural trends and media consumption patterns
Qualifications
- 15+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry
- Proven success launching products in new markets without an existing presence
- Experience building and leading a high performing marketing team
- Collaborative approach, with experience influencing cross-functional teams in a complex organization
- Experience managing agency partners
- Deep knowledge across digital and traditional marketing channels
- Deep understanding of marketing measurement across: conversion lift studies, MTA (multi-touch attribution) and MMM (media mix modeling)
- Market research experience, and the ability to apply both qualitative and quantitative insights for maximum impact
- Experience working collaboratively with internal and external creative teams and owning the briefing and review processes
- Understanding of localization and how cultural perspectives influence go-to-market plans
- Comfort navigating through ambiguity in a dynamic environment
- Language ability in Spanish, French, or German is a plus
Benefits
- A choice between medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
- 12 weeks paid parental leave and family care leave
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 7 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
- Hack week twice per year
Company Description
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business.
Job Requirements
- 15+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry
- Proven success launching products in new markets without an existing presence
- Experience building and leading a high performing marketing team
- Collaborative approach, with experience influencing cross-functional teams in a complex organization
- Experience managing agency partners
- Deep knowledge across digital and traditional marketing channels
- Deep understanding of marketing measurement across: conversion lift studies, MTA (multi-touch attribution) and MMM (media mix modeling)
- Market research experience, and the ability to apply both qualitative and quantitative insights for maximum impact
- Experience working collaboratively with internal and external creative teams and owning the briefing and review processes
- Understanding of localization and how cultural perspectives influence go-to-market plans
- Comfort navigating through ambiguity in a dynamic environment
- Language ability in Spanish, French, or German is a plus
Benefits
- A choice between medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
- 12 weeks paid parental leave and family care leave
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 7 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
- Hack week twice per year
Related Guides
Related Categories
Related Job Pages
More Vice President Jobs
Vice President, Growth & Business Development
MarketbridgeGrowth consulting and marketing for modern leaders and brands
The role involves prospecting and generating net-new enterprise opportunities through structured outreach and relationship building, while also driving these opportunities through to contract signature by managing objections and coordinating internal resources. Additionally, the candidate must maintain disciplined pipeline management with forecasting rigor and leverage AI tools to accelerate prospecting, qualification, and deal framing.
This role involves shaping Leading Educators' literacy vision as the Senior Director of Science of Reading Strategy and Design. You'll work closely with the Managing Director to define excellent, research-based literacy services and ensure they are delivered consistently and effe...
Vice President, IFP Strategy and Business Intelligence - Remote
UnitedHealth GroupAt UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission. OptumCare is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. OptumCare is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
The VP will serve as a direct report to the CEO and a critical member of the IFP leadership team, advising on vision, mission, strategies, and OKRs while driving business growth and market expansion initiatives. Key duties include developing executive presentations, managing strategic projects, owning the 5-year strategy, and ensuring execution accountability for the growth agenda.
“Mineralys Therapeutics is a clinical-stage biopharmaceutical company focused on developing medicines to target hypertension and related comorbidities such as chronic kidney disease (CKD), obstructive sleep apnea (OSA) and other diseases driven by dysregulated aldosterone. Its in...
