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Role Description

The Digital Group Product Manager - Connecting Experience leads the end-to-end product vision for a portfolio that includes the Hallmark Cards Now App, Reminders, eCards, Customization Editor, Blogs, Personalized Ornaments, and the Hallmark Online Account. They own the product strategy that delivers seamless consumer journeys aimed at driving engagement, loyalty, and retention.

• Understand consumer needs using research and feedback to identify opportunities
• Use data to define KPIs, prioritize work, and communicate product performance
• Build and maintain outcome-driven product roadmaps
• Lead cross-functional collaboration across business and technical teams
• Coach and develop Product Managers and Product Owners
• Improve team processes and ways of working

Qualifications

• At least 8 years of experience in digital product management or related digital roles, including at least 3 years in a senior product role with experience mentoring and developing team members
• Experience articulating product vision, strategy, and recommendations
• Experience in data-driven problem solving and storytelling, synthesizing insights from tools like Adobe Analytics or Google Analytics to inform product decisions
• Experience influencing and collaborating across cross-functional teams and at multiple levels of the organization to drive alignment
• Experience working within Agile methodologies

Requirements

• Experience leading product strategy for multi-product or connected consumer experiences across web and mobile
• Experience managing or developing Product Managers or Product Owners
• Experience working closely with Business, Engineering, Delivery, Design, Research, Analytics, and other Product partners in an agile environment
• Familiarity with experimentation, consumer research methods, and test and learn approaches

Benefits

• The salary range for this role is $125,000 - $155,000. Final compensation varies based on several factors.
• This is a U.S.-based remote role. We’re committed to creating a connected, collaborative culture, no matter where you are. You’ll have access to virtual tools, team support, and opportunities to engage and grow with us.
• This role is eligible for Hallmark’s Annual Incentive Plan. More information will be shared during the interview process.
• Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
• In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.