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Role Description

The VP, Director of Media Strategy and Planning is responsible for developing the strategic approach and leading all things media, including accurate budget control and the flow of media activity.

• Lead all planning and delivery of integrated cross-channel media plans including both digital (programmatic, endemic, social, search) and traditional (TV, print, OOH) media.
• Responsible for the full planning cycle from determining goals and objectives for media programs, developing budget recommendations, and modeling outcomes in order to reach those goals.
• Lead a team of supervisors and planners in developing subsequent plans.
• Work with the analytics team to align on a measurement plan.
• Ensure the team is delivering, optimizing, and achieving client goals accordingly.
• Lead via education and example, mentoring junior team members.

Qualifications

• 8+ years of relevant agency experience in planning and buying media across both online and offline channels.
• Bachelor's degree required, preferably in a related field.
• 3+ years of supervisory experience or related account management experience.

Requirements

• Demonstrated ability to multi-task, prioritize, and manage to deadlines.
• Demonstrated account leadership, initiative, and willingness to assume greater responsibility.
• Direct experience with pharmaceutical (preferred) and/or healthcare advertising for both patients and physicians.
• Knowledge of media planning and buying, third party tracking and ad serving technology, and audience and competitive research tools.
• Experience with paid social and search strategy, a plus.
• Understanding of and ability to explain full-funnel media campaigns.
• Experience working within a full-service agency and/or client side preferred.
• Understand the elements of a strategic marketing communications plan and be able to actively participate in its generation.
• Understand all the steps necessary to complete each stage of a job.
• Understand how to produce a comprehensive estimate.
• Know how to present agency concepts to the client and guide client to well-considered responses and requests.
• Ability to provide clear and logical direction on all work orders.

Benefits

• 401K plan with an employer match contribution up to 4% (immediately vested).
• Life insurance, disability coverage, and medical, dental, and vision plans.
• Flexible working arrangements, including hybrid and remote work.
• Option to work from anywhere across the globe two weeks each year.
• 20 vacation days plus one personal well-being day.
• Recognize 9 public holidays, along with gifted end-of-year holidays.
• Early Summer Friday finish in June, July, and August.
• Access free counselling through our employee assistance program and personalized health support.
• Enhanced maternity, paternity, family leave, and fertility policies.
• Continuous opportunities to professionally develop with on-demand training and global mobility opportunities.