• The Marketing Analytics Lead builds, maintains, and operationalizes a trusted marketing data foundation that powers reporting, insights, and AI-ready analytics. • Designs and manages scalable ETL/ELT pipelines and analytics-ready data models across the marketing ecosystem—CRM, marketing automation, paid media, web analytics, and messaging platforms—ensuring data is accurate, governed, and accessible for full-funnel measurement. • Designs, develops, and maintains reliable ETL/ELT pipelines that ingest and unify marketing data from multiple systems. • Builds and optimizes analytics data stores and curated, analytics‑ready datasets that support scalable reporting, self‑service analysis, and standardized full‑funnel measurement. • Implements and maintains standardized definitions, keys, and documentation to ensure consistent interpretation, data quality, and downstream usability. • Builds and maintains dashboards and recurring performance reporting that supports marketing leadership, demand generation, and sales alignment—focused on business outcomes. • Partners with the Marketing Analytics Director to deliver insights and recommendations by summarizing trends, identifying drivers, and highlighting opportunities for optimization across channels and funnel stages. • Monitors and troubleshoots pipelines and integrations; proactively identifies failure points, resolves incidents, and improves resiliency through alerting, validation checks, and documented recovery steps. • Maintains detailed runbooks and operational documentation to support continuity, scalability, and onboarding.