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Role Description

As a Performance Marketing Manager, you will support a Director of Demand Generation and collaborate together to drive growth for your book of clients. You will be responsible for the research, campaign build-out, analysis and optimization of client’s paid media campaigns. This role is client facing and will be expected to interface and communicate with clients via Zoom, email, and Slack.

• Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand.
• Perform audience research to develop new campaign ideas for paid search and paid social.
• Manage day-to-day performance across several media channels including, but not limited to: LinkedIn, Meta Ads, Google Ads, & Microsoft Ads.
• Analyze performance data and report on results, including campaign results, creative performance trends, data stories and spend recommendations.
• Rapidly iterate on strategy based on findings.
• Effectively allocate and pace media spend across the channels that you manage to drive key business results for your clients.
• Interface regularly with clients, prepare reports, presentations & other client facing materials to showcase the results and impact of your efforts.
• Partner closely with a Director of Demand Generation to co-design strategic marketing campaigns for your book of business.

Qualifications

• Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment
• An analytical mindset and proven track record in making data-driven decisions to continually optimize performance and determine future investments
• The ability to identify trends & insights through in-depth data analysis
• Google Ads & Analytics certifications preferred!
• Experience building & managing ad campaigns in Google Ads, LinkedIn, and Meta (experience in other platforms is a plus! [6sense, Youtube, Bing, X, Reddit, Capterra, etc.])
• Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes), and conversion tracking via Google Tag Manager.
• Strong client-facing communication skills, this role will interact directly with customers and is expected to be on camera for Zoom calls.
• Empathy – for our team, our partners, our clients, and their customers
• To be a team player with exceptional communication and interpersonal skills
• The ability to clearly articulate ideas, frame problems and offer solutions
• Strong organization & multi-tasking skills and the ability to consistently evaluate priorities with attention to detail
• To be adept at juggling many projects at once, working cross-functionally while never losing sight of goals and timelines
• To be able to effectively communicate expectations to team members in a timely and clear fashion
• The ability to resolve and/or escalate issues in a proactive manner in order to adhere to campaign delivery goals

Interview Process

The typical interview process for Performance Marketing Manager at Refine Labs is 3 rounds, including an intro call, technical assessment, and a final presentation requiring presenting on a work sample. Our interview process assesses a candidate's technical, client management, and presentation skills.

Benefits

• Flexible schedule in a 100% distributed workforce
• Premium employer-sponsored health coverage - medical, dental, & vision
• Paid parental leave
• 401(k)
• Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
• No Meeting Fridays
• Company kick-off trips and virtual team activities
• Focus on psychological safety within the team
• Encouragement of Mental Health Days as needed