• Own Meta lead generation campaigns (Facebook/Instagram) • Build, optimize, and scale paid acquisition across Meta and Google • Create and iterate on audiences, ad sets, creative, and landing page flows • Improve lead quality and cost per lead • Monitor daily campaign performance and make adjustments without hand-holding • Own SEO strategy and implementation across botrista.com • Improve organic traffic and inbound lead volume • Conduct keyword research, competitor analysis, and content strategy • Optimize site structure, page speed, metadata, and on-page SEO • Identify opportunities for new landing pages targeting restaurant owners and operators • Build and test landing pages optimized for lead capture • Run A/B tests across creative, copy, forms, and targeting • Improve conversion rates at every stage of the funnel • Partner with Sales to ensure lead quality • Work with Product/Brand teams as needed for messaging and creative assets • Develop a clean feedback loop with SDRs/AEs so paid campaigns evolve fast • Set the weekly/monthly experimentation plan • Establish baselines, targets, and channel priorities • Identify new channels worth testing over time