Job Purpose

We are looking for a Visual Design Lead who can elevate the VulcanForms brand across every touchpoint. This role will define and evolve our visual system, support major product and commercial initiatives, and help shape how customers, partners, investors, and future employees understand our company.

This is a hands-on, creative role for someone who can take complex technical concepts and turn them into clear, modern, visually compelling experiences.

You will work closely with sales, product, engineering, and executive leadership to ensure VulcanForms presents a consistent, high quality visual identity across web, presentations, product marketing, system diagrams, environmental design, and large-scale campaigns.

Key Responsibilities

• Lead the visual direction and design language for the VulcanForms brand across digital (including socials) and physical platforms.
• Build and maintain guidelines for typography, color, layout systems, iconography, motion, photography, and overall visual identity.
• Produce high quality design work for website pages, campaigns, technical diagrams, workflow illustrations, and strategic presentations.
• Partner closely with leadership, sales, engineering and product teams to translate complex processes into clear, accurate content.
• Work with leadership to build assets for launches, customer programs, trade shows, investor communications, and external storytelling.
• Participate in reviews and provide crisp, constructive feedback to teammates.
• Ensure visual consistency and brand alignment across all materials.
• Stay current with design, motion, and visualization trends that elevate technical storytelling.

Qualifications

• 6+ years of professional experience designing for complex or technical industries.
• Bachelor’s degree in graphic design, visual communication, digital product design, or equivalent experience.
• A strong portfolio demonstrating excellent visual design skills, including layout, typography, hierarchy, color, and iconography.
• Experience supporting trade shows, environmental graphics, or physical installations.
• Experience developing or extending visual design systems and brand guidelines.
• Expertise with Figma, Adobe Creative Suite, Microsoft Office.
• Ability to convert technical concepts into clear, accurate visuals without oversimplifying.
• Confidence collaborating with engineers, product managers, and cross functional teams.
• Strong communication and presentation skills with a collaborative mindset.

Preferred Qualifications

• Experience in advanced manufacturing, 3D printing, and industrial design.
• Experience creating technical diagrams, process visuals, and data-driven graphics.
• Motion design or 3D proficiency for high fidelity product storytelling.
• Experience mentoring other creatives.

VulcanForms offers a competitive salary and equity package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, VulcanForms provides comprehensive benefits including medical, dental, vision, and life insurance; generous paid time off; and a 401(k) plan with company match. 

The annual base salary range for this position is $103,000 to $142,000.