• Develop and maintain ABTC’s core external narrative and messaging framework • Translate company strategy into clear, accessible storytelling for public audiences • Partner closely with the President and leadership team to refine and evolve messaging • Lead proactive earned media strategy across business, financial, and technology outlets • Manage reactive communications, issues response, and crisis preparedness • Oversee PR agencies and external communications partners • Build communications that improve investor understanding and long-term trust • Support awareness and liquidity through education-driven storytelling • Align social media, events, and media into a cohesive external strategy • Manage and develop the communications function, including social media and partnerships/events • Hire and scale internal and external resources as needed • Establish clear workflows, standards, and accountability