• Own AcuityMD’s corporate narrative, positioning, and point of view in the market. • Define and enforce brand voice, tone, and messaging across all external touchpoints. • Set creative direction and lead design and brand partners with a clear vision. • Lead the narrative and content strategy for Flywheel, overseeing thought leadership and customer stories to ensure a cohesive, high impact conference experience. • Build and run the editorial strategy, including bylined articles and executive ghostwriting. • Define brand and comms metrics and use performance data to tie work to pipeline and revenue. • Partner with PR to sharpen storylines, improve placement quality, and drive pull through. • Set direction for social presence and content distribution across channels. • Align messaging and timing with Product Marketing, Demand, Sales, and the exec team.