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Toast

We empower the restaurant community to delight guests, do what they love, and thrive.

Performance Creative Strategist, Copywriter – Demand Generation

Creative StrategistCreative StrategistFull TimeRemoteSeniorTeam 1,001-5,000Since 2013H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

12 days ago

Salary

$100K - $160K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

• Design and evolve Toast’s creative testing and iteration framework across paid and demand gen channels. • Build scalable, modular creative systems that enable high-velocity experimentation without sacrificing brand integrity. • Develop and maintain a taxonomy of hooks, angles, value propositions, and proof structures. • Establish creative best practices that can be applied globally while adapting to channel nuance. • Oversee the demand generation creative experimentation roadmap, shaped by PMM-led hypotheses & performance-driven insights. • Shape demand narratives aligned to priority Category Entry Points. • Brief, script, and manage external UGC agencies. • Ensure continuity from ad creative to landing experience in partnership with CX and Web teams. • Own performance copy across critical surfaces, including ads, email, and web.

Job Requirements

  • 5–8+ years in creative strategy, demand generation, or performance-focused roles (brand, in-house, or agency).
  • Proven ability to drive measurable outcomes through structured creative experimentation.
  • Experience building creative testing frameworks, message hierarchies, and modular content systems.
  • Strong ability to translate performance data into clear creative insights and direction.
  • Comfort influencing cross-functional stakeholders across Brand, Media, CRO, Analytics, and Production.
  • Familiarity with AI-driven creative tools and curiosity about automation and personalization systems.
  • Deep understanding of paid social and video platform nuances.
  • A bias toward building systems that scale.

Benefits

  • Competitive compensation and benefits programs
  • Health insurance
  • 401(k) matching
  • Flexible work arrangements
  • Professional development opportunities

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